Content Marketing
Content marketing builds your brand’s awareness, establishes your industry knowledge, and helps expand your search engine ranking.
Build your brand awareness with creative content generation
Not only is content king! But it is critical to your digital marketing strategy, it is how you connect your audience, gives you a channel to show your brand values and message and helps to build lasting relationships. Whether you are a one-man-band, SME or corporation, effective communication is an essential way to engage with your customers.
As a content marketing agency, we understand its importance and its impact on a business. But equally, we know that producing content that isn’t targeted or tuned to your audience’s needs or interests does nothing for you. Our content writers are experts in understanding your business and what content you need to produce to connect with your customers. Not only that but as a full-service agency, we fine-tune our content for maximum exposure and to get your website ranked on search engines.
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Our Services
Content Audit
When looking to expand your content marketing it is important to know where you are and how your current content is positioned. The first step in doing this is to conduct an audit of all your content to identify your strengths and weaknesses and highlight any opportunities that might have been overlooked. Our content marketing team will review your site’s blog, as well as main pages, assessing any potential risk in the current format and review topics that your competitor’s targeting. Based on these assessments, we will develop a content strategy for your site which is mapped to key topics and subject that your customers are interested in.
Copywriting
The key to great content is having impactful copy, our copywriters can take your business messaging and transform it into powerful words that will engage your audience and drive conversions. We firmly believe that any content marketing project is cooperative between our team and yours, to achieve the best results we work with you internally to get to the heart of your message. Whether you need focused blog posts, compelling on-page sales copy, informative ebooks and whitepapers, or appealing press releases, our copywriting team can deliver it tailored to your business message.
Graphical content
There are times when you need more than just a blog post, whether you need an infographic, bespoke images, videos, or memes; our team can help you to create eye-catching content. Our team knows how to tailor your content towards your industry and audience ensuring that not only does your graphics work within your content but are perfect for sharing on your social channels
Our approach to content marketing strategy
1. It’s a partnership
We firmly believe that marketing your company is a collaborative experience, after all no one knows your business better than you. We work closely with you or your team to ensure that our content marketing strategy is perfectly aligned with your business goals and reflects your brand’s voice and messaging.
3. Thoroughly researched content
Good content marketing revolves around analysing your data to adopt your blog or on-page copy to the right topics for your audience. We thoroughly research the topics and keywords related to your industry and benchmark those against the kind of user intent that you are looking for. Ensuring that your SEO content not only meets what search queries your audience is looking for but is optimised for conversions you want.
2. Get to know your business
Our team knows that effective content marketing starts with an audit of content, assessing your and your competitor’s current search engine ranks. We use this data to build a tailored content marketing strategy ensuring that our copywriters deliver the right content for your business.
4. Content focused on your customer’s needs
Producing content needs to have a plan and a strategy behind it, otherwise, it won’t make the impact on your audience that you need. Our team gets to know exactly what your target audience needs and how your business helps them to ensure that your content is finely tuned to be to their needs.
5. We don’t write for search engines
Well-written content isn’t for search engines or crawlers (bots) – it is for people. We focus on producing content that converts your website visitors into loyal customers, by creating content that is useful to your visitors and establishes you as a trusted and thought-leading company in your industry.
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Why choose us
As a creative content marketing agency, we are able to understand what type of content you need to fit your unique needs. As we are a full-service digital marketing and design agency, we can combine our content marketing, social media and Search Engine optimisation services to ensuring that your brand has a comprehensive content marketing strategy. Whether you are looking for continuous blog and on-page support or a focused ebook and whitepaper campaign, we know how to create content that will thrill and engage your audience.
Working in partnership with you is at the core of how we work. When we partner with a company, we work as an extension of, and in concert with, your own marketing efforts ensuring that everything we do is aligned with how you want to be promoted.
Tailored content marketing strategy
Search optimised content
Focused on your business
Data-driven content creation
The Prove is In…
As they say, the proof is in the pudding and we have both happy clients and excellent results to show for our campaigns – so you know that the content marketing solutions we offer work. Have a look at our case studies to see some of our success stories.
